Young Americans Abandon Corporate Media
According to the December 12 Washington’s Blog, the average Fox News viewer is 65, the average CNN viewer 63 and the average MSNBC viewer 59.
In 2010 The Pew Research Center’s biennial consumption survey revealed the average age of a regular evening news viewer was 53, seven years older than the average American. The more recent Pew Research Center 2012 News Consumption Survey supports these findings. They found only 28% of Americans age 18-29 watch TV news regularly. Young Americans who follow current events (approximately 70% of those under 30) are far more likely to get their news from digital news platforms, including cell phones and social networks.
Surely this evidence that the pro-war and pro-Wall Street TV news, like print newspapers and news magazines (e.g. Time and Newsweek), has gone the way of the dinosaurs is cause to celebrate. Call me an incurable optimist, but I have always had faith in the youth of America to recognize when they are being lied to. With young people abandoning TV news in a big way, advertisers will be quick to follow, as this age group is their prime market.
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